Many media outlets are already seeing it:
fewer clicks, less traffic—and the same questions.
So what’s really going on?
On April 16, at the XX CLABE Editors Congress 2026, our CTO Eric Orwall will lead a hands-on lab to break it down.
👉 Want to see it firsthand? You can reserve your spot here: Sign up
🔍 “How AI Is Changing What You Publish (and What No One Reads Anymore)”
A workshop designed for editors and journalists who need clear answers—no jargon:
• What content is no longer working ⚠️
• What still drives value 📈
• How to adapt headlines and angles starting today ✍️
Because the shift is real:
🤖 Google already answers without clicks
📉 Generic content is losing relevance
⚠️ And you’re no longer just competing with other media
Simple as that 👉 If AI can answer it in 3 lines… it’s not a good article.
A workshop to understand the problem—and walk away with practical solutions from day one.
